Guide to Connecting with Media

Many of us who are involved in the non-profit world tend to wear many hats.

Sometimes roles are suddenly thrust in our direction and we are expected to know what to do.

 One such role we often seem to be called to play is that of “promoter”.  We promote our organization. We promote our cause. We always seem to be promoting something — from programs and services to events.

 If you have ever asked questions like: How can I get a hold of media?  How can I tell people about our event? What options do I have for venues for the event? What do I do? Where do I start?, you might find the Volunteer Calgary Media Guide quite handy.

 The handbook/directory is designed to help those who are faced with the task of organizing and promoting events and dealing with the media. 

 The Media Guide features: 

  • Step by Step Guide to Communicating with Media, which is a rundown of communications process from identifying communication goals to developing the message and getting it out.  It discusses various communication tools (with samples), contents of a media kit, how to hold a news conference, and various social media tools.
  • Media Directory which lists all media (television, radio, newspaper, magazine) specifically operating in Calgary and their contact information. This eliminates time spent hunting down media outlets in the city.  
  • Venue Guide which lists locations in Calgarythat are available for press conferences, workshops, meetings, launches, and other special events, complete with address, room capacity, rates and facilities. This is a newly added feature which we thought would make life easier for people who have to plan events.

As non-profit professionals or volunteers, we try our best to get the job done with what limited skills and resources we can get our hands on because we believe in the organization’s mission and we want it to succeed.

Armed with tools, tips and tricks of the trade from the Media Guide, one’s passion to make a difference can go a long way.

The new edition of the Media Guide is available for purchase. Click here.

All funds from the sale of this publication go toward Volunteer Calgary’s mission — Leading, promoting, connecting and strengthening volunteerism.

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About Propellus

Propellus is a non-profit organization that has been empowering organizations since 1955. Through a dynamic range of consulting, training and member services, it helps organizations envision and realize new paths, practices and possibilities. Propellus guides, mentors and educates clients, arming them with tools and resources to help boost organizational effectiveness. Propellus strengthens organizations; in doing so, it leads the way toward building thriving communities.
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