There is no doubt that social media has helped to grow many businesses and brands, but did you know that it can be a great tool for non-profit organizations as well? Many non-profit organizations in Calgary (and all over the world) have realized this and have moved into the social media sphere, whether it be Twitter, Facebook, Pinterest, etc. Social media attracts non-profits for varied reasons: fundraising, creating awareness, getting feedback, attracting volunteers, etc. Whatever the reason may be for investing time in social media efforts, there are clear benefits to enhancing an organization’s online presence through these channels.
Below are a few of the benefits we found in using social media:
Communicate. Social media facilitates 2-way communication, some real-time, that enables you to engage in conversations directly with your supporters. This is a great way to tap into ideas and get feedback directly from members of the community. It also breaks down barriers and makes your organization seem more accessible and personable, bringing your cause and mission closer to peoples’ hearts and minds.
Listen in. Ever wondered what the community thinks about what you are doing? Monitor what the public is saying about your organization; this empowers you to correct false notions about your organization (if any of them are floating around in cyberspace) or to express gratitude to your avid fans.
Promote. Being active on popular social media sites can help drive traffic to your website and help you promote and position your various programs and services. This will also help you….
…Raise support! Drive visitors to specific pages on your website where you need support the most with links to your online donation or volunteer sign-up pages.
Spread the word. Messages sent through social media channels have the uncanny ability to spread like wildfire. Empower your influential and passionate supporters to promote your organization by distributing your message through their social networks.
Broaden your reach. By engaging with online communities, you are able to reach more people, allowing you to acquire new contacts and connect with supporters with less effort. Social media also fosters connections between people in the non-profit sector, enabling them to work together informally across boundaries, opening up endless possibilities for collaboration.
Be transparent. An online presence helps build trust and loyalty from your supporters, as it not only allows your organization to be more accessible, but also gives the community the ability to share their feedback and opinions in a public forum.
It’s worth taking the time to consider whether or not a social media presence can benefit your organization. If you would like to learn more about social media, check out our Elements of Social Media course.